Some of the world's top brands have achieved tremendous success with a marketing strategy known as 'influencer marketing.'
Over six decades, Geron has developed a reputation for excellence in three distinct areas of retailing: Shop-In-Shop, Branded Kiosks and Permanent Brand Displays. Each category caters to a different segment of retailing and requires specialized skills to achieve marketing objectives. Whichever the category, the overarching goal of any retail marketing project is to create a powerful first impression and to differentiate the customer's brand from the competition’s. Since a brand only has only a small window of opportunity to make a great first impression, that impression must be delivered with...
‘Less is more’ is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing.
At trade shows, where visitors spend three to five seconds sizing up a company’s message, graphic designers frequently apply the ‘less is more’ principle to ensure that messages reflect a company’s brand and deliver maximum impact.