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Brand power in three dimensions
The Impact of Image

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INFLUENCER MARKETING
Posted on: August 15 2017

Some of the world's top brands have achieved tremendous success with a marketing strategy known as 'influencer marketing.'

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THREE CATEGORIES OF RETAILING
Posted on: July 24 2017

Over six decades, Geron has developed a reputation for excellence in three distinct areas of retailing: Shop-In-Shop, Branded Kiosks and Permanent Brand Displays. Each category caters to a different segment of retailing and requires specialized skills to achieve marketing objectives. Whichever the category, the overarching goal of any retail marketing project is to create a powerful first impression and to differentiate the customer's brand from the competition’s. Since a brand only has only a small window of opportunity to make a great first impression, that impression must be delivered with...

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GRAPHIC DESIGN IS THE CORNERSTONE OF GREAT MARKETING
Posted on: November 21 2016

‘Less is more’ is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing.

At trade shows, where visitors spend three to five seconds sizing up a company’s message, graphic designers frequently apply the ‘less is more’ principle to ensure that messages reflect a company’s brand and deliver maximum impact.

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