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Geron Blog

The Impact of Image

27 Jan, 2016    

In 1921, an advertising manager named Fred R. Barnard famously wrote: "One picture is worth ten thousand words." The phrase struck a chord with the public and it has remained part of our lexicon ever since.   The power of images in advertising and marketing is no less critical today as it was in 1921, when Barnard penned those immortal words. It could be argued that images are more important today, because of the countless platforms available for companies to tell their stories and promote their brands. Although text is important in communicating messages, it has been proven that visual images...

Geron invests in LED lighting

08 Jan, 2016    

Geron Associates Limited recently completed a major project to install industrial LED lighting throughout its approximately 35,000 sq. ft. office/manufacturing facility in Markham, Ontario. The new LED lighting system replace fluorescent lights in the office and incandescent lights in the shop area. All existing light fixtures have been retrofitted with energy-efficient T5 and T8 LED lamps, and several new fixtures have also been added. "The entire project was completed successfully and on time over the holidays," says Peter Paul Zammit, Purchasing Manager at Geron, who helped coordinate the...

Welcome To Geron's New Website!

10 Dec, 2015   Tod  

Geron Associates Limited is pleased to announce the launch of its brand new website. After four months of hard work and dedication, the company is delighted to officially announce the launch on December 11, 2015. The new site launch is available and the URL is www.geron.ca. The new website is based on a responsive web design, which provides an optimal viewing and interaction experience across a wide range of devices, from desktop computer monitors to mobile phones. The responsive website includes a refreshed Portfolio page, which showcases projects in four distinct categories: Environments,...