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Geron Blog

Graphic design is the cornerstone of great marketing

21 Nov, 2016    

‘Less is more’ is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing. At trade shows, where visitors spend three to five seconds sizing up a company’s message, graphic designers frequently apply the ‘less is more’ principle to ensure that messages reflect a company’s brand and deliver maximum impact. The next time you visit a business or a consumer trade show, try this: select three or four of the best exhibits and determine what makes each one stand out. It could be the striking use of a bold image or the clever...

The Use Of Colour In Branding

04 Oct, 2016    

What’s the first thing people notice about an exhibit at a trade show? Clever design? Company logo? No, the answer is colour. People have an emotional and psychological response to colour that is rooted in the human psyche. Colour conveys meanings that are powerful, visceral and subtle. That’s why marketers invest so much time and effort researching the right colours to represent their brands. They want to convey colours that connect with their intended audiences, but they also want to authentically represent the characteristics of their brand. In a study called Impact of Colour in Marketing,...

How To Prepare For A Trade Show

20 Aug, 2016    

If you've ever manned an exhibit at a trade show, you'll know that not every detail goes according to plan. Embarrassing typos, faulty equipment and mixed messages are some of the problems that can plague a trade show event and damage a company’s brand or reputation.  For those who are new to trade shows, here's a checklist to help make the most of your trade show experience. ·         Choose a location carefully. The earlier you book space at the show, the greater your options for selecting a location that achieves maximum visibility. Booths located near the front entrance are obviously a...

Trade Show and Display Lighting

18 Jul, 2016    

Lighting is one of the most important merchandising tools for retail environments and trade shows. Different types of lights and colours not only create an appropriate mood for your brand and products/services; they also communicate powerful interactions for those who view your retail fixture or custom trade show exhibit. A company may want to use an overhead lighting truss to showcase a new product or a soft lamp and ambient sources to create a warm, inviting atmosphere that makes visitors feel relaxed. Whatever your visual merchandising goals, choosing the right lighting should be an integral...

What makes a brand?

06 May, 2016    

We all know the tremendous power of a brand name. Google, Canadian Tire and McDonalds spring to mind, but there are a host of others that have successfully carved out a space in the consumer's psyche. For many small and medium-sized businesses, the task of becoming a household name appears daunting. If we dissect what branding really is, though, and break it down into manageable parts, then we can lay the foundation upon which to build. In essence, there are two parts to a brand: first, there is an integral relationship between branding and corporate vision. Secondly, branding is a journey,...

Sales Representative

26 Apr, 2016    

Sales Representative Geron Associates Ltd., an established exhibit and display company located in Markham, Ontario, is currently seeking an experienced sales professional to join our team. We’re looking for an experienced B2B salesperson with excellent communication skills (both written and verbal) who is willing to make cold calls. Our work environment is fast paced, and casual/professional. This is a combined salary and commission remuneration.                     Responsibilities:          Responsible for cold calls (40% of time)          Manage time effectively and accurately generate sales...

Why teamwork matters in completing projects on time and on budget

29 Mar, 2016   Geron Associates Limited  

Celebrated football coach, Vince Lombardi, once defined teamwork as “individual commitment to a group effort.” At Geron Associates Limited, teamwork is a central component of the company’s daily operations and it applies to every project that is undertaken, large or small. Whether Geron is producing a branded environment for an anchor store, a retail display for a global brand or a custom trade show exhibit for a retail chain, each project requires individuals with diverse skills and expertise, working as a team towards a common goal. With each project, team members meet to discuss a plan for...

Six ways to get the most out of your trade show exhibit

19 Feb, 2016    

Trade show exhibits come in all shapes and sizes and are used to promote a countless array of products, brands and services. If you are considering a custom trade show exhibit to promote your brand, here are six ideas to ensure that your exhibit achieves its desired results. 1.    Clarify Goals and Objectives. Whether it's obtaining sales leads, educating people about your company or launching a new product, it's essential to establish your primary goals for the exhibit and to stay focused on those goals throughout the creative / production process, as well as during the show itself. 2.   ...

The Impact of Image

27 Jan, 2016    

In 1921, an advertising manager named Fred R. Barnard famously wrote: "One picture is worth ten thousand words." The phrase struck a chord with the public and it has remained part of our lexicon ever since.   The power of images in advertising and marketing is no less critical today as it was in 1921, when Barnard penned those immortal words. It could be argued that images are more important today, because of the countless platforms available for companies to tell their stories and promote their brands. Although text is important in communicating messages, it has been proven that visual images...

Geron invests in LED lighting

08 Jan, 2016    

Geron Associates Limited recently completed a major project to install industrial LED lighting throughout its approximately 35,000 sq. ft. office/manufacturing facility in Markham, Ontario. The new LED lighting system replace fluorescent lights in the office and incandescent lights in the shop area. All existing light fixtures have been retrofitted with energy-efficient T5 and T8 LED lamps, and several new fixtures have also been added. "The entire project was completed successfully and on time over the holidays," says Peter Paul Zammit, Purchasing Manager at Geron, who helped coordinate the...

Welcome To Geron's New Website!

10 Dec, 2015   Tod  

Geron Associates Limited is pleased to announce the launch of its brand new website. After four months of hard work and dedication, the company is delighted to officially announce the launch on December 11, 2015. The new site launch is available and the URL is www.geron.ca. The new website is based on a responsive web design, which provides an optimal viewing and interaction experience across a wide range of devices, from desktop computer monitors to mobile phones. The responsive website includes a refreshed Portfolio page, which showcases projects in four distinct categories: Environments,...