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Geron Blog

THREE CATEGORIES OF RETAILING

24 July, 2017    

Over six decades, Geron has developed a reputation for excellence in three distinct areas of retailing: Shop-In-Shop, Branded Kiosks and Permanent Brand Displays. Each category caters to a different segment of retailing and requires specialized skills to achieve marketing objectives. Whichever the category, the overarching goal of any retail marketing project is to create a powerful first impression and to differentiate the customer's brand from the competition’s. Since a brand only has only a small window of opportunity to make a great first impression, that impression must be delivered with...

SIX WAYS TO GET THE MOST OUT OF YOUR TRADE SHOW EXHIBIT

19 February, 2016    

Trade show exhibits come in all shapes and sizes and are used to promote a countless array of products, brands and services. If you are considering a custom trade show exhibit to promote your brand, here are six ideas to ensure that your exhibit achieves its desired results.