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Geron Blog

What makes a brand?

06 May, 2016    

We all know the tremendous power of a brand name. Google, Canadian Tire and McDonalds spring to mind, but there are a host of others that have successfully carved out a space in the consumer's psyche. For many small and medium-sized businesses, the task of becoming a household name appears daunting. If we dissect what branding really is, though, and break it down into manageable parts, then we can lay the foundation upon which to build. In essence, there are two parts to a brand: first, there is an integral relationship between branding and corporate vision. Secondly, branding is a journey,...