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Geron Blog

Six ways to get the most out of your trade show exhibit

19 Feb, 2016    

Trade show exhibits come in all shapes and sizes and are used to promote a countless array of products, brands and services. If you are considering a custom trade show exhibit to promote your brand, here are six ideas to ensure that your exhibit achieves its desired results. 1.    Clarify Goals and Objectives. Whether it's obtaining sales leads, educating people about your company or launching a new product, it's essential to establish your primary goals for the exhibit and to stay focused on those goals throughout the creative / production process, as well as during the show itself. 2.   ...