Loading...

Geron Blog

Six ways to get the most out of your trade show exhibit

19 Feb, 2016    

Trade show exhibits come in all shapes and sizes and are used to promote a countless array of products, brands and services. If you are considering a custom trade show exhibit to promote your brand, here are six ideas to ensure that your exhibit achieves its desired results. 1.    Clarify Goals and Objectives. Whether it's obtaining sales leads, educating people about your company or launching a new product, it's essential to establish your primary goals for the exhibit and to stay focused on those goals throughout the creative / production process, as well as during the show itself. 2.   ...

The Impact of Image

27 Jan, 2016    

In 1921, an advertising manager named Fred R. Barnard famously wrote: "One picture is worth ten thousand words." The phrase struck a chord with the public and it has remained part of our lexicon ever since.   The power of images in advertising and marketing is no less critical today as it was in 1921, when Barnard penned those immortal words. It could be argued that images are more important today, because of the countless platforms available for companies to tell their stories and promote their brands. Although text is important in communicating messages, it has been proven that visual images...