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Geron Blog

The Impact of Image

27 Jan, 2016    

In 1921, an advertising manager named Fred R. Barnard famously wrote: "One picture is worth ten thousand words." The phrase struck a chord with the public and it has remained part of our lexicon ever since.   The power of images in advertising and marketing is no less critical today as it was in 1921, when Barnard penned those immortal words. It could be argued that images are more important today, because of the countless platforms available for companies to tell their stories and promote their brands. Although text is important in communicating messages, it has been proven that visual images...