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Geron Blog

Trade Show and Display Lighting

18 Jul, 2016    

Lighting is one of the most important merchandising tools for retail environments and trade shows. Different types of lights and colours not only create an appropriate mood for your brand and products/services; they also communicate powerful interactions for those who view your retail fixture or custom trade show exhibit. A company may want to use an overhead lighting truss to showcase a new product or a soft lamp and ambient sources to create a warm, inviting atmosphere that makes visitors feel relaxed. Whatever your visual merchandising goals, choosing the right lighting should be an integral...

What makes a brand?

06 May, 2016    

We all know the tremendous power of a brand name. Google, Canadian Tire and McDonalds spring to mind, but there are a host of others that have successfully carved out a space in the consumer's psyche. For many small and medium-sized businesses, the task of becoming a household name appears daunting. If we dissect what branding really is, though, and break it down into manageable parts, then we can lay the foundation upon which to build. In essence, there are two parts to a brand: first, there is an integral relationship between branding and corporate vision. Secondly, branding is a journey,...

Geron invests in LED lighting

08 Jan, 2016    

Geron Associates Limited recently completed a major project to install industrial LED lighting throughout its approximately 35,000 sq. ft. office/manufacturing facility in Markham, Ontario. The new LED lighting system replace fluorescent lights in the office and incandescent lights in the shop area. All existing light fixtures have been retrofitted with energy-efficient T5 and T8 LED lamps, and several new fixtures have also been added. "The entire project was completed successfully and on time over the holidays," says Peter Paul Zammit, Purchasing Manager at Geron, who helped coordinate the...