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Geron Blog

INFLUENCER MARKETING

15 August, 2017    

Some of the world's top brands have achieved tremendous success with a marketing strategy known as 'influencer marketing.'

THREE CATEGORIES OF RETAILING

24 July, 2017    

Over six decades, Geron has developed a reputation for excellence in three distinct areas of retailing: Shop-In-Shop, Branded Kiosks and Permanent Brand Displays. Each category caters to a different segment of retailing and requires specialized skills to achieve marketing objectives. Whichever the category, the overarching goal of any retail marketing project is to create a powerful first impression and to differentiate the customer's brand from the competition’s. Since a brand only has only a small window of opportunity to make a great first impression, that impression must be delivered with...

GRAPHIC DESIGN IS THE CORNERSTONE OF GREAT MARKETING

21 November, 2016    

‘Less is more’ is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing.

At trade shows, where visitors spend three to five seconds sizing up a company’s message, graphic designers frequently apply the ‘less is more’ principle to ensure that messages reflect a company’s brand and deliver maximum impact.

THE USE OF COLOUR IN BRANDING

04 October, 2016    

What’s the first thing people notice about an exhibit at a trade show? Clever design? Company logo? No, the answer is colour. People have an emotional and psychological response to colour that is rooted in the human psyche. Colour conveys meanings that are powerful, visceral and subtle.

HOW TO PREPARE FOR A TRADE SHOW

20 August, 2016    

If you've ever manned an exhibit at a trade show, you'll know that not every detail goes according to plan. Embarrassing typos, faulty equipment and mixed messages are some of the problems that can plague a trade show event and damage a company’s brand or reputation. For those who are new to trade shows, here's a checklist to help make the most of your trade show experience.

TRADE SHOW AND DISPLAY LIGHTING

18 July, 2016    

Lighting is one of the most important merchandising tools for retail environments and trade shows. Different types of lights and colours not only create an appropriate mood for your brand and products/services; they also communicate powerful interactions for those who view your retail fixture or custom trade show exhibit.

WHAT MAKES A BRAND?

06 May, 2016    

We all know the tremendous power of a brand name. Google, Canadian Tire and McDonalds spring to mind, but there are a host of others that have successfully carved out a space in the consumer's psyche. For many small and medium-sized businesses, the task of becoming a household name appears daunting.

SALES REPRESENTATIVE

26 April, 2016    

Geron Associates Ltd., an established exhibit and display company located in Markham, Ontario, is currently seeking an experienced sales professional to join our team. We’re looking for an experienced B2B salesperson with excellent communication skills (both written and verbal) who is willing to make cold calls. Our work environment is fast paced, and casual/professional. This is a combined salary and commission remuneration. 

WHY TEAMWORK MATTERS IN COMPLETING PROJECTS ON TIME AND ON BUDGET

29 March, 2016    

Celebrated football coach, Vince Lombardi, once defined teamwork as “individual commitment to a group effort.” At Geron Associates Limited, teamwork is a central component of the company’s daily operations and it applies to every project that is undertaken, large or small.

SIX WAYS TO GET THE MOST OUT OF YOUR TRADE SHOW EXHIBIT

19 February, 2016    

Trade show exhibits come in all shapes and sizes and are used to promote a countless array of products, brands and services. If you are considering a custom trade show exhibit to promote your brand, here are six ideas to ensure that your exhibit achieves its desired results.

THE IMPACT OF IMAGE

27 January, 2016    

In 1921, an advertising manager named Fred R. Barnard famously wrote: "One picture is worth ten thousand words." The phrase struck a chord with the public and it has remained part of our lexicon ever since.  

GERON INVESTS IN LED LIGHTING

08 January, 2016    

Geron Associates Limited recently completed a major project to install industrial LED lighting throughout its approximately 35,000 sq. ft. office/manufacturing facility in Markham, Ontario. The new LED lighting system replace fluorescent lights in the office and incandescent lights in the shop area. All existing light fixtures have been retrofitted with energy-efficient T5 and T8 LED lamps, and several new fixtures have also been added.

WELCOME TO GERON'S NEW WEBSITE

10 December, 2015    

Geron Associates Limited is pleased to announce the launch of its brand new website. After four months of hard work and dedication, the company is delighted to officially announce the launch on December 11, 2015. The new site launch is available and the URL is www.geron.ca.