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Geron Blog

Graphic design is the cornerstone of great marketing

21 Nov, 2016    

‘Less is more’ is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing. At trade shows, where visitors spend three to five seconds sizing up a company’s message, graphic designers frequently apply the ‘less is more’ principle to ensure that messages reflect a company’s brand and deliver maximum impact. The next time you visit a business or a consumer trade show, try this: select three or four of the best exhibits and determine what makes each one stand out. It could be the striking use of a bold image or the clever...