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Geron Blog

Trade Show and Display Lighting

18 Jul, 2016    

Lighting is one of the most important merchandising tools for retail environments and trade shows. Different types of lights and colours not only create an appropriate mood for your brand and products/services; they also communicate powerful interactions for those who view your retail fixture or custom trade show exhibit. A company may want to use an overhead lighting truss to showcase a new product or a soft lamp and ambient sources to create a warm, inviting atmosphere that makes visitors feel relaxed. Whatever your visual merchandising goals, choosing the right lighting should be an integral...