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Geron Blog

The Use Of Colour In Branding

04 Oct, 2016    

What’s the first thing people notice about an exhibit at a trade show? Clever design? Company logo? No, the answer is colour. People have an emotional and psychological response to colour that is rooted in the human psyche. Colour conveys meanings that are powerful, visceral and subtle. That’s why marketers invest so much time and effort researching the right colours to represent their brands. They want to convey colours that connect with their intended audiences, but they also want to authentically represent the characteristics of their brand. In a study called Impact of Colour in Marketing,...