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Geron Blog

How To Prepare For A Trade Show

20 Aug, 2016    

If you've ever manned an exhibit at a trade show, you'll know that not every detail goes according to plan. Embarrassing typos, faulty equipment and mixed messages are some of the problems that can plague a trade show event and damage a company’s brand or reputation.  For those who are new to trade shows, here's a checklist to help make the most of your trade show experience. ·         Choose a location carefully. The earlier you book space at the show, the greater your options for selecting a location that achieves maximum visibility. Booths located near the front entrance are obviously a...