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Geron Blog

THE USE OF COLOUR IN BRANDING

04 October, 2016    

What’s the first thing people notice about an exhibit at a trade show? Clever design? Company logo? No, the answer is colour. People have an emotional and psychological response to colour that is rooted in the human psyche. Colour conveys meanings that are powerful, visceral and subtle.

HOW TO PREPARE FOR A TRADE SHOW

20 August, 2016    

If you've ever manned an exhibit at a trade show, you'll know that not every detail goes according to plan. Embarrassing typos, faulty equipment and mixed messages are some of the problems that can plague a trade show event and damage a company’s brand or reputation. For those who are new to trade shows, here's a checklist to help make the most of your trade show experience.

WHAT MAKES A BRAND?

06 May, 2016    

We all know the tremendous power of a brand name. Google, Canadian Tire and McDonalds spring to mind, but there are a host of others that have successfully carved out a space in the consumer's psyche. For many small and medium-sized businesses, the task of becoming a household name appears daunting.