Loading...

Geron Blog

GRAPHIC DESIGN IS THE CORNERSTONE OF GREAT MARKETING

21 November, 2016    

‘Less is more’ is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing.

At trade shows, where visitors spend three to five seconds sizing up a company’s message, graphic designers frequently apply the ‘less is more’ principle to ensure that messages reflect a company’s brand and deliver maximum impact.