Geron + Windsor Tunnel Duty Free
redesign strategy
"This well-planned and executed redesign helped revitalize retail space and drive business growth."
Our role in Windsor DUTY FREE'S SUCCESS
Geron Associates provided the comprehensive design and implementation of the stores travel retail displays, providing a range of support, services and strategy including:
OPEN FLOOR PLAN & PATHWAYS
Crafting an open floor plan to create a more spacious and inviting atmosphere. Clear pathways were established to guide customers through the store, encouraging exploration and discovery.
ZONING & LAYOUT OPTIMIZATION
Different sections (liquor, confectionary, cosmetics) were created for various product categories, making it easier for customers to navigate.
REDESIGN Implementation
Aesthetic Enhancement
Modern Design
The store’s interior was updated with a modern, minimalist design featuring neutral colors and sleek fixtures.
Custom Lighting
Improved lighting was installed to highlight key product areas and create a warm, welcoming ambiance.
Visual Merchandising
Eye-catching displays were strategically placed to showcase the latest trends and seasonal collections.
Improved customer engagement
The redesign of the Windsor Tunnel Duty Free Store successfully addressed the challenges of declining customer engagement.
