Luxury Retail Design for Millennials & Gen Z
Luxury Retail Design for Millennials & Gen Z Is a Multi Channel Affair
Luxury fashion and luxury brands, in general, are being strongly embraced by both Millennials and Gen Z consumers. Millennials & Gen Z organizations must think differently from how they satisfied Baby Boomers. Their pursuit of a premium brand experience in both bricks & mortar and digital channels drives luxury companies to modify the luxury brand experience and message to accommodate all sales channels. Some brands are better at engaging with customers and adapting to different media, and others are not. This is evident with how brands reach out to Gen Z and Millennial consumers. Some luxury brands are hitting home runs in social marketing and duplicating that success in their updated bricks-and-mortar experience and presentations. Gucci and Louis Vitton seems to be embracing these changes aggressively, as is client Michael Kors which recently bought Versace.
Millennial and Gen Z consumers demand luxury brands to meet their product and service expectations and sales and support channels. They expect to research your products and obtain service & support for those products online and in your retail store physical channel. In short, they want a consistent multi-channel relationship with their luxury brands, and they want support to maintain the brand experience from all channels, no matter which channel they initiated contact through.
They want to buy in the store, arrange for service online, or buy online and pick up in-store with no perceptible difference between switching channels or how
the customer experience is handled. Both the brand message and the brand experience must be cohesive.
Millennials & Gen Z Expectations
Millennials & Gen Z consumers expect the brand message, whether in-store, on the internet, in mobile apps, all media advertising, trades show presentations,
and pop-up stores, to be consistent. Geron Associates are specialists in luxury retail design in all areas of the retail experience, including retail environments, store fixtures, pop-up stores, and trade show exhibits. Our luxury retail design expertise will ensure your brand message is consistent no matter where your customers meet you, whether at a pop-up store during a seasonal event, your bricks and mortar locations, or the most significant trade shows you may attend anywhere
in the world.
Consistent Luxury Retail Design & Brand Experience
If you partner with one company for your trade show exhibit design, another for your retail environments, and yet another for your display fixtures, it is more challenging to ensure the design language across all those customer settings share the same DNA.
Geron associates embrace all these design categories because we have manufacturing expertise and worldwide logistics support. We can deliver the same design DNA within your brand message everywhere you contact customers, which is required for today's successful Luxury Retail Design for Millennials & Gen Z consumers. We do exactly that with many of the world's leading luxury brands such as Estee Lauder, Clinique, Kenneth Cole, Godiva, and Michael Kors, to name a few.
Geron Associates specializes in retail environment design as well as retail display fixtures, and trade booth & exhibit design. Please read about our capabilities, including worldwide logistics services. For more articles about what we do and how our service impacts our customers investigate some topics in our blog.
Contact us for more information!