As many world-leading retailers launch new smaller footprint retail stores, store fixture display design becomes more critical than ever. Having to do more within a smaller space is a challenge that Geron Associates has provided solutions to for years. Shrinking retail space has been happening for several years and will be a robust tool for retailers in 2020.

The in-store brand experience depends on the symbiotic relationship between the brand and the retailer. Whether it be consumer packaged goods, white goods or apparel, both the brand and the retailer must be in sync to achieve a successful customer experience that meets both parties’ goals.

Retailers have taken awhile to deal with the explosion of online sales and in fact have embraced online sales themselves as they integrate physical and digital channels. However, there is one very strong advantage that Bricks & Mortar retailers have always knows about but are now talking to new levels and that is the physical advantage of in-person contact with the customer.

Luxury fashion and luxury brands, in general, are being strongly embraced by both Millennials and Gen Z consumers. Millennials & Gen Z organizations must think differently from how they satisfied Baby Boomers. Their pursuit of a premium brand experience in both bricks & mortar and digital channels drives luxury companies to modify the luxury brand experience and message to accommodate all sales channels.

Bricks & mortar retail stores are shrinking footprints and therefore concentrating on maximizing floor space and embracing portability and adjustability. Of course, this is reflected in retail environments design adaptation and, in fact, all retail fixture design. The flexibility to adapt and be portable is one of the evolutions retail merchandising strategies are undergoing.

A professionally designed Condo Presentation center will communicate the lifestyle offered by the condominium development. It will embrace community, neighborhood, materials, aesthetics, function, and uniqueness to potential buyers targeted by the brand as core to the story.

An in-store sampling of products using retail sampling stations has been a proven technique for increasing sales and launching new brands, especially food and beverages, for a long time. While humanity has engaged in sampling their wares since the dawn of time, large retailers have paid more attention to this merchandising tool in the past decade.

Kiosks have been a high-performance retail tool for many years. They effectively use retail space and make the most of high foot traffic areas. If designed well, they will provide customers with fast and effective service while promoting the brand.

The integration of bricks-and-mortar POS, logistics, and online e-commerce stores is something that I alluded to in other articles but this time we will focus on it. POS digital signage, the cloud, real-time pricing. It’s all here now or just around the corner and affects how you sell.

Electronic POP displays are a checkout line opportunity that has more room for effective growth than ever, and one of the reasons could be technologies enhanced by Amazon of all organizations. Amazon has been investing massively in tracking technology and inventory management for a long time and developing warehousing systems that warehouse products near each other based on their likelihood of being purchased together.

Popup stores are not exactly new; however, what is new and very profitable, are the world's leading retailers taking the pop-up store, or flash store as some refer to them as, to a whole new level.

Popup retail shops appearing for special events and seasonal pop-up stores may be around in the exact location for as little as three days to as long as three months.

Notice we didn’t call them Cheap Presentations Centre, Cheap Trade Show Displays, or Cheap Retail Displays? They could undoubtedly attain that standard in terms of pricing and cost. However, there is nothing “cheap” about them as they are still very premium quality. The kind of quality that world-leading corporations and brands demand.

Exhibitions are big business, and it's booming worldwide. The reason is simple; they produce huge sales numbers! In 2018 the annual business sales carried out by attendee companies was US $325 Billion, according to Oxford Economics.

Many of our retail clients seek partners who have more than just creative skills and are experts at design and retail display manufacturing.

When developing a Point of Purchase display, one of the first things to consider is manufacturing. POP Display Design is a marriage of creative design with the most appropriate materials. Indeed, there is no shortage of choices out there, ranging from wood and metal to acrylic and tempered glass.

Display lighting is one of the most important merchandising tools for retail environments and a must-have for your trade show display. Different types of display lighting and colours not only create an appropriate mood for your brand and products/services; they also communicate powerful interactions for those who view your retail fixture or custom trade show exhibit.

For over 60 years, Geron has been the premier creator of three distinct retail merchandising displays: shop-in-shop, branded kiosks, and permanent brand displays. Each category caters to a different retailing segment and requires specialized skills to achieve marketing objectives.