Shop-In-Shop | Branded Kiosks | Permanent Brand Displays
Three Categories of Retail Displays
For over 60 years, Geron has been the premier creator of three distinct retail merchandising displays: shop-in-shop, branded kiosks, and permanent brand displays.
Each category caters to a different retailing segment and requires specialized skills to achieve marketing objectives.
Whichever the variety, the overarching goal of any retail marketing project is to create a powerful first impression and to differentiate the customer's brand from the competition. Since a brand only has only a tiny window of opportunity to make a great first impression, that impression must be delivered with maximum impact within a few seconds.
Here is a breakdown of these three different merchandising displays:
Retail Shop-In-Shop Merchandise Displays.
The retail shop-in-shop merchandise displays category allows companies to showcase their products and services within an existing retail store/outlet. For instance, many large retail stores accommodate beauty and fragrance displays from different companies, and each of these companies' presentations features branding elements relevant to that particular brand. In many cases, these shop-in-shop merchandise displays will even have their staff, who possess specialized skills and knowledge pertinent to their respective brands. Brands that showcase their products with shop-in-shop shows enjoy a high level of brand awareness (and engagement) among existing and potential customers.
Retail Branded Kiosks Displays
Branded Kiosks refer to a free-standing, semi-permanent display used in high-traffic areas, such as shopping malls (hallways) and retail stores. Various branded kiosks include 'sampling' kiosks, 'functional sales' kiosks, and 'special event' branded kiosks. Sampling kiosks allow passersby to sample new products and are usually manned by one or two individuals who field enquires and answer questions. Functional sales kiosks generate sales (or leads) for a specific product or service. Special event branded kiosks allow companies to promote a particular event, such as the launch of a new product or to promote or a special occasion.
Retail Permanent Brand Displays
The permanent brand displays category refers to customized, highly visible displays installed inside a retail store or environment. It could be a flooring company showcasing its products with an interactive display or a telecommunications company using stand-alone displays to feature its selection of mobile phones and accessories. For a more significant brand with multiple retail locations, the company may want identical permanent brand displays featured in its stores for consistency of message and branding purposes. These permanent, in-store displays, or fixtures can tell a brand's story using various creative forms, including large-format digital, audiovisual presentations, unique materials, and unique graphic design elements.
For more information shop-in-shop, branded kiosks, retail permanent brand displays, and how Geron can help your company create a dynamic first impression in any retail environment, contact us today at 905-470-0205, or contact us.
Review our technical capabilities to understand why our merchandising displays are successful. Here are more details on our Retail Display Fixtures, including some examples of our work for world-class international brands shop-in-shop displays.
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