Acrylic display cases are one of most popular and versatile merchandising displays used today. Acrylic is a material used in the manufacture of merchandising displays. Retail acrylic displays have been in use for several decades.

In any retail setting, unique and eye-catching Point of Purchase Displays, or P.O.P. displays for short, are what set it apart from a sea of mediocre designs, making the product stand out and leading to a successful consumer purchase end goal.

Canada’s largest trade show dedicated to woodworking equipment, accessories, and supplies will return to the International Centre in Mississauga, Ontario, on November 2nd – 4th, 2017. Woodworking Machine & Supply Expo 2017 is Canada’s pre-eminent industrial trade show dedicated to woodworking.

Some of the world’s top brands have achieved tremendous success with ‘influencer marketing.’ Influencer marketing is a form of marketing where brands pay individuals with large followings on social media to promote their products or services in public.

'Less is more is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing. At trade shows, where visitors spend three to five seconds sizing up a company's message, graphic designers frequently apply the 'less is more' principle to ensure that statements reflect a company's brand and deliver maximum impact.

In a study called Impact of Colour in Marketing, researchers discovered that up to 90 percent of initial judgment about products is based on colour. The study concluded that “prudent use of colours can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”

We all know the tremendous power of a brand name. Google, Canadian Tire, and McDonald's spring to mind, but there are a host of others that have successfully carved out a space in the consumer's psyche. For many small and medium-sized businesses, the task of becoming a household name appears daunting.

Celebrated football coach Vince Lombardi once defined teamwork as "individual commitment to a group effort." At Geron Associates Limited, teamwork is a central component of the company's daily operations, and it applies to every project that large or small.

Trade show exhibits come in all shapes and sizes and promote countless products, brands, and services. If you consider a custom trade show exhibit to promote your brand, here are six ideas to ensure that your exhibition achieves its desired results.

In 1921, an advertising manager named Fred R. Barnard famously wrote: "One picture is worth ten thousand words." The phrase struck a chord with the public, and it has remained part of our lexicon ever since.

Geron Associates Limited recently completed a major project to install industrial LED lighting throughout its approximately 35,000 sq. ft. office/manufacturing facility in Markham, Ontario. The new LED lighting system replaces fluorescent lights in the office and incandescent lights in the shop area.