Pop-Up Stores – Retail Store Design
Pop-Up Stores Help Drive Retail Success
Popup stores are not exactly new; however, what is new and very profitable, are the world's leading retailers taking the pop-up store, or flash store as some refer to them as, to a whole new level. Popup retail shops appearing for special events and seasonal pop-up stores may be around in the exact location for as little as three days to as long as three months.
Today's Pop-Up Store Revolution
What differentiates today's pop-up stores is that every major retailer, including the online giants such as Amazon, Target is investing in them. This, of course, is leading to more significant design advancements to the point that today's pop-up store is a very sophisticated design that embraces your brand identity while providing sophisticated traffic flow management in a small mobile space that is highly tuned for the exact market, purpose, location, and event being targeted.
Our unique pop-up store designs with modular features allow retailers to target each event and location perfectly with maximum impact, including easy installation and takedown. These mobile stores are perfect for temporary, seasonal space, long weekend events, fairs, conventions, shows, festivals, and a wide range of neighbourhood events.
Usually situated in high foot traffic locations and events, pop-up stores require expertise and design planning that manages traffic flow, engages customers
while attracting new customers.
Work With Our Team
Our designers at Geron work with your sales and merchandising teams to design and build a pop-up store design with an exciting presentation to complement whichever exciting event or season you are targeting.
Whether you are trying to move excess inventory or launching a new product, pop-up stores bring your brand and products to recent locations at low costs
and are used over and over again for a desirable ROI.
Short-term space with long-term re-usability is a definite retail trend and a powerful tool used by today's successful retailers. At roughly 25% of the cost of typical retail space, many of the largest retailers have a never-ending parade of pop stores scheduled coast to coast. Millennials particularly enjoy the pop-up experience as it is often customized to their attending or targeting them via social media. Having a pop-up store focused on your audience can make all the difference in your pop-up store's success—presenting products that your target market does not usually get to touch and feel in an opportunity that should be finely tuned.
Move Inventory & Reach New Customers
This past Christmas, the BT21 pop-up store in Scarborough, Ontario sold out in 2 days. Interestingly, this retail pop-up store experience is it is not unusual.
Today many start-up companies have been using pop-up stores to identify locations for establishing their permanent stores and identifying the most effective partners for permanent store-in-store partnerships. Larger retailers are highly active in pop-up store product launches, collaborating with various social media companies.
Geron Associates are retail design experts with the technical capabilities to bring real value to your merchandising, sales, and marketing teams. Here are more details on our Retail Display Services, including examples of our work for world-class international brands.
Contact us for more information!