Electronic POP Displays
Digital POP Displays
Electronic POP displays are a checkout line opportunity that has more room for effective growth than ever, and one of the reasons could be technologies enhanced by Amazon of all organizations. Amazon has been investing massively in tracking technology and inventory management for a long time and developing warehousing systems that warehouse products near each other based on their likelihood of being purchased together. This digital product tagging is evolving in bricks & mortar retail environments in the warehouse and the checkout line. New digital POP displays can read product tags while customers stand in line and instantly display accessories and other complementary items for sale that will go well with the customer's current selections. This is just like what Amazon does when you check online only in real-time at your physical checkout counter.
Invest in Electronic POP Displays
Investing in upgraded digital POP displays allow opportunities like this to maximize sales that were just not feasible only ten years ago. Retail stores that do not invest in today's digital marketing technologies are losing valuable financial returns per square foot that they cannot afford to leave on the table.
Further incorporating Bluetooth technology into the same Digital POP system can provide the exact physical isle locations of the proposed products to the customer's phone or mobile device, making adding those items to their purchase super easy.
This same isle location service is precious to the customer experience. Some customers would instead search for a product given today's reduced staff in many retail stores, which means lost sales. Canadian Tire has increased their in-store online items sales by utilizing this technology. Searching for an item on the Canadian Tire website allows you to choose a store, search for a product, select the product, and be shown the inventory amount available at your preferred store, the price and picture of the item, and the exact aisle location in that store. When the customer goes to the store, they do not need isle assistance.
Electronic POP Displays Are Versatile
Displaying points and deals available to loyalty program members is another compelling opportunity for underutilized electronic POP displays. It can remind members of specials available only to them, and if they have their membership app installed on their phone, you can directly market to them in-store, identify competitive products that may offer more points, or apply existing points against a purchase.
Electronic POP displays when executed properly. Can provide an entertaining and valuable experience to the customer while increasing sales and delivering key brand messages for the retailer.
Integrating today's leading technologies into effective digital POP displays and retail display systems is our specialty at Geron Associates. We can partner with you to leverage your customer knowledge into a retail display design utilizing electronic POP display technology that will help your retail team and your customers. Contact us to assist your bricks & mortar retail organization in confidently moving forward against online competitors.
We have the technical capabilities to bring real value to your merchandising, sales, and marketing teams. Here are more details on our Retail Display Services, including examples of our work for world-class international brands.
Contact us for more information!