The Power of Retail Kiosks
Retail Kiosk
Types of Kiosks
Kiosks have been a high-performance retail tool for many years. They effectively use retail space and make the most of high foot traffic areas. If designed well, they will provide customers with fast and effective service while promoting the brand. There are a variety of kiosk types such as retail kiosks, information kiosks, self-serve kiosks, and Retail Kiosk sampling stations We will also discuss retail kiosk design in this article.
Retail Kiosks
Retail kiosks are typically found within larger stores or as branded kiosks within shopping malls as stand-alone kiosks
Sampling Stations
Sampling stations are almost always found within larger supermarkets and retailers that sell high-quality beverages and food items, including chocolate, alcohol, electronics, and even Perrier water. Sampling stations are a specialty retail kiosk that we will discuss in detail in a future article.
Self-Serve Kiosks
Recently self-serve kiosks have become increasingly popular in the past five years and are often seen in fast-food restaurants such as McDonald's, where you can punch in your fast-food order and then wait in the service area. Self-service kiosks are having a massive effect on fast food restaurants because customers have more control, can ensure their orders are correct. Many customers report a more positive experience waiting for kiosk time rather than waiting for an employee, who may be busy with another duty but feel ignored.
Self-service kiosks in restaurants with a simple menu offer a clear and linear touch screen ordering experience that customers feel is empowering and controllable. Customer automation is done correctly versus the backlash many supermarkets and retail giants are experiencing with self-checkout counters.
Gondola
Gondolas
Some kiosk spaces are technically Gondolas but have much in common with the retail kiosk; this article's Mars (M&M's) unit pictures are technically a Gondola.
Information Kiosks
Almost every mall and many public organizations such as hospitals and libraries have information kiosks that service their customers or clients.
Retail Kiosk Design
At first blush, one may assume that kiosks have a lot in common with trade show booths or pop-up stores. However, there are vast differences; they have in common is maximum utilization of space and effective brand design. Kiosk design requires high-quality materials for long-term use.
Branded Retail Kiosk Design
Retail Kiosk Design
At first blush, one may assume that kiosks have a lot in common with trade show booths or pop-up stores. However, there are vast differences; they have in common is maximum utilization of space and effective brand design. Kiosk design requires high-quality materials for long-term use.
While a trade show booth effectively delivers high traffic flow in a minimal time, the design is focused on ease of assembly, transportation, and redeployment. On the other hand, a retail kiosk design is created with permanent placement in mind and is highly durable to ensure day after day, year after year performance in high foot traffic areas of a shopping mall or retail store.
Here are some considerations that have a high priority in kiosk design:
Signage/sightlines for the rest of the area
Power circuits, usually a couple of lines, are required.
Prior site visits to confirm accessibility for the space and existing services such as power and data access.
Cabling for POS systems is, of course, crucial.
How to secure kiosk after hours
Durability, the kiosk outside is subject to abuse from traffic and mall management such as cleaning and maintenance services.
Geron Associates are retail design experts that have the technical capabilities to design & build every type of kiosk imaginable. Would you please read about our Retail Display Services, including examples of our work for world-class international brands? For more articles about what we do and how our service impacts our customers investigate some topics in our blog.
Contact us for more information!