POS Digital Signage | Retail Channel Integration | The Cloud
POS Digital Signage & The Cloud
The integration of bricks-and-mortar POS, logistics, and online e-commerce stores is something that I alluded to in other articles but this time we will focus on it. POS digital signage, the cloud, real-time pricing. It’s all here now or just around the corner and affects how you sell.
Most retailers already have a logistics operation. Large and tier-one retailers have extremely sophisticated logistics operations. Amazon is one of the few online companies with an advanced logistics operation, and it is one of the world’s largest. Shopify is now building a new logistics system, but the big difference is that they are integrating it into the POS system for their existing 100,000 physical retail partners stores as their partners invest in Bricks and Mortar.
The integration of bricks & mortar stores with online stores provides retailers with the best opportunities for success. Intel is investing billions in this technology as these channels merge. Costs are reduced as systems, especially POS and logistics systems, move to the cloud to serve physical and online media. Automated updates, consistent brand message, accurate stock reporting, and real-time pricing are possible.
While Amazon has been investing heavily in physical Pop-up stores, the company leading the way is Shopify, with thousands of brick-and-mortar partners.
Real-Time Pricing from The Cloud
Recently Gartner has predicted that within the next 60 months, the top 10 global retailers will all have made a move to real-time pricing with mobile apps adjusting prices in-store at the POS.
Integrating this technology with inventory management, merchandising, and marketing, leverage the digital signage POS into a real-time customer marketing tool with data that has never existed before. In-store digital signage will be the medium that provides this information to your customer and your store
management teams.
Retailers invested in online sales have discovered that their B&M stores have supported at least 50% of their online sales. Currently, Shopify claims that
over 100,000 of their 820,000 merchants have established bricks-and-mortar retail outlets. There are more openings every day as these
two sales channels merge.
Digital Signage Retail Display Systems
As retail and online channels merge, cloud systems coordinate brand, inventory, pricing, and promotion information, making digital signage retail display systems one of the most current and relevant pricing and product information sources to customers. Simultaneously, these systems become the retailer’s most dynamic customer and store sales information collector.
As brands continue to merge their own digital and physical channels into a single platform, like-minded retailers will build digital signage into retail display systems that reflect merchandising strategies and pricing on a brand-by-brand basis in real-time.
With features such as click & collect, unified channel registration, endless aisle, and customer returns, the data unification of your channels benefits your customers while building stronger relationships with them.
Contact us at Geron Associates to find out how to bring together retail display systems, digital signage, and POS systems to meet your future goals.
Explore our technical capabilities to bring real value to your merchandising, sales, and marketing teams. Here are more details on our Retail Display Services, including examples of our work for world-class international brands.
Contact us for more information!